DESIGN
DIRECTION
Worked hand-in-hand with designers to bring assets to life across all brand touch points including: shooting content, providing imagery swipe + mood boards, copy direction, etc.
Design
✳︎
Direction
✳︎
Design ✳︎ Direction ✳︎
Instagram Carousel + Stories
Showcase the packaging evolution for First Aid Beauty’s core sku’s, while reassuring consumers that it’s the same formula they know and love.
Instagram feed post + Story
Retailer specific calendar outlining of First Aid Beauty’s promotions during Ulta Beauty’s 21 Days of Beauty Event.
Instagram Carousel [2x images]
Elevated, soft, and simple morning and night routines with First Aid Beauty’s core sku’s. Goal was to show how to best implement both Facial Radiance Pads, and Pillow Pads in a daily routine.
Instagram Carousel [2x images]
Inspired by vintage IKEA and LEGO catalogues, this carousel introduces the two products in the Cliik portfolio in a way that feels elevated and easy to digest.
Instagram feed post
Inspired by LOEWE's still-life campaigns, this series of elevated stills stacks, slices and balances fruit alongside Cliik, putting the product at the center of something sculptural and playful
Instagram feed post
Retailer specific content and design.
Instagram feed post
Trend driven post tying nostalgia with a use case for retinol serum
Instagram Carousel [3x images]
Compelling before and after skin transformation, followed by digestible education copy on how and why the product works.