DESIGN
DIRECTION
Worked hand-in-hand with designers to bring assets to life across all brand touch points including: shooting content, providing imagery swipe + mood boards, copy direction, etc.
Design
✳︎
Direction
✳︎
Design ✳︎ Direction ✳︎
Instagram Carousel + Stories
Showcase the packaging evolution for First Aid Beauty’s core sku’s, while reassuring consumers that it’s the same formula they know and love.
Instagram feed post + Story
Retailer specific calendar outlining of First Aid Beauty’s promotions during Ulta Beauty’s 21 Days of Beauty Event.
Instagram Carousel [2x images]
Elevated, soft, and simple morning and night routines with First Aid Beauty’s core sku’s. Goal was to show how to best implement both Facial Radiance Pads, and Pillow Pads in a daily routine.
Instagram feed post
Retailer specific content and design.
Instagram feed post
Retailer specific content and design.
Instagram feed post
Trend driven post tying nostalgia with a use case for retinol serum
Instagram Carousel [3x images]
Compelling before and after skin transformation, followed by digestible education copy on how and why the product works.