ABOUT ME:
Creative leader specializing in brand-first creative strategy, social media, global campaigns, and creator-led storytelling. Experienced in leading re-brands, product launches, and 360° activations. Trusted cross-functional partner known for building scalable content programs and optimizing content performance.
EXPERIENCE:
CREATIVE CONCEPTS: Lead end-to-end creative for 360° campaigns, from initial mood-boards to concept write-ups, activation strategies, creative briefs, social media strategy, etc.
CREATIVE DIRECTION: Provide in-depth creative direction including visual and copy direction for in-house design teams ensuring the look, tone, and feel is cohesive across all assets.
PRODUCTION: Lead campaign, product, and model shoots, specializing in developing shot lists, casting and on-set direction.
ORGANIC SOCIAL MEDIA: Manage full-cycle content strategy,sourcing and content editing.
PAID & INFLUENCER UGC: Develop creative briefs, own relationships, editing final content, and delivery of final assets.